Hello Everyone,

I am Oriana Findlay, a fashion blogger, writer and model from Lusaka, Zambia and currently living in London, United Kingdom.

To tell you a little bit about myself: I studied religion, politics and society at King’s College London and I am now currently working towards my Masters in Fashion Journalism at Conde Nast College.

JustMoiFashion was founded in 2017, however, the name was coined when I was just a little girl. I was infatuated with fashion and used the name to sign off the pages of my fashion designs.

While the fashion designs no longer exist, my passion for fashion has transitioned from designing to writing and creating content that I love, and that I hope you do too.

JustMoiFashion was founded to showcase my personal style to the world, accompanied with pieces of writing about fashion and lifestyle that would satisfy my readers. Living in London and studying politics and society at large, has made me realise that fashion is a lot more than beautiful clothes. While this blog will present trends, give you ideas on what to wear and showcase my life in the fashion industry, it will also explore deeper societal issues and how those issues connect to fashion.

My latest venture, JMFInspired, will be a discussion board. The aim of this board is to heard what you have to say. One of the core and founding values of JustMoiFashion and the reason for founding it was because I strongly believed in the beauty of everyone: the beauty of how people look, their opinions and the belief that in fashion there is something for everyone. As a result, I wish to see your beauty, fashion and beliefs.

I hope that you enjoy this destination, enjoy my writings and enjoy seeing the beauty in respectfully seeing everyones personal fashion, beliefs and opinions.


JMF xx

JustMoiFashion – Be Just you, Be Just Moi. 


  1. November 3, 2014 / 2:44 pm

    Congratulations on your blog! So happy to see that you’ve set it up and look forward to what you will share. I’ve just tried your social links but twitter and facebook don’t seem to be working. Looking forward to connecting online 😉

    • November 3, 2014 / 2:49 pm

      Im so happy you have taken a look at my blog! Its slow, but its building up. My Facebook and Twitter links arent activated yet, as I have not created them yet; however, I hope to have them up soon. Miss you loads and lots of love xxx

  2. November 3, 2014 / 2:59 pm

    My pleasure! It’s a great idea to get them activated because then you can start connecting with people through social media and your blog posts will start getting shared 😉 Love you too and miss you plenty much xxx

    • November 3, 2014 / 3:01 pm

      Thanks for the advise Aunty Moo. Im really hoping that my blog can reach far and wide, and I really appreciate your input; especially because your photography is so successful. Give Yara a kiss for me. Love you lots

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